On June 12, 2025, NEWNTIDE, a leading heat pump manufacturer in China, hosted its Digital Intelligence Transformation Launch Ceremony in Zengcheng, Guangzhou, marking a significant milestone in both its corporate evolution and the wider clean energy manufacturing sector.
The event gathered Misheng Zhao, Chairman of NEWNTIDE, along with the company’s core leadership team, key employees, and strategic partners including Weichao Liu, Co-founder of SiE Information, and Guosen Zeng, General Manager Representative of INNOLUX. Together, they officially activated the launch mechanism, symbolizing the commencement of NEWNTIDE’s full-scale digital and intelligent transformation program.
Driving High-Quality Manufacturing in a New Era
As the global industrial and supply chains are rapidly evolving, NEWNTIDE is seizing this pivotal moment to accelerate its journey toward digital and intelligent transformation.
Misheng Zhao, Chairman of NEWNTIDE
At the ceremony, the chairman of NEWNTIDE, Misheng Zhao, outlined the strategic significance and core values of this transformation. He emphasized that through strategic collaboration with top-tier providers of Manufacturing Operations Management (MOM) systems and smart logistics solutions, NEWNTIDE will focus on four key pillars: digital integration, technological synergy, intelligent manufacturing upgrades, and win-win partnerships.
This comprehensive transformation is designed to deliver three core values:
- Achieve end-to-end digitalization of value chain operations, ensuring seamless system integration and real-time data connectivity.
- Reconstruct the entire value chain covering every element, link, and process, using data to drive both management and business model innovation.
- Establish a customer-centric, C2M (Customer-to-Manufacturer) production model and develop an intelligent operational ecosystem to enhance core competitiveness, with the clear ambition of setting a benchmark for digital transformation within the air source heat pump industry.
Strategic Partnerships Powering Smart Factory Development
During the ceremony, Weichao Liu, Co-founder of SiE information, presented how the advanced MOM platform will serve as the backbone of NEWNTIDE’s smart factory strategy, delivering transparent management, real-time data visibility, and seamless coordination across production lines. Guosen Zeng, on behalf of INNOLUX, elaborated on the capabilities of the JIT (Just-In-Time) smart logistics system, which ensures intelligent material flow and automated production, driving efficiency and supporting high-quality, on-time delivery.
Weichao Liu, Co-founder of SiE Information
Guosen Zeng, General Manager Representative of INNOLUX
To officially mark the launch, Misheng Zhao, Chairman of NEWNTIDE, took the stage alongside company leaders and strategic partners to press the button, symbolizing the official start of NEWNTIDE’s comprehensive digital and intelligent transformation. Looking ahead, we envision a shared future shaped by:
- A green, intelligent, and highly efficient smart factory
- A customer-centric, data-driven operational system
- A replicable model for high-quality development in the air source heat pump industry
This initiative represents not only a milestone for NEWNTIDE but also a forward-looking blueprint for sustainable, intelligent growth within the industry.
NEWNTIDE Smart Factory 3.0: Redefining Operational Excellence
This transformation marks a deep integration of cloud computing, big data, AI technologies, and advanced automation solutions such as AGVs, vision systems, industrial robots, and smart warehousing facilities. In response to challenges in manufacturing — from volatile order planning to material anomalies and efficiency bottlenecks — NEWNTIDE’s Smart Factory 3.0 offers an effective solution based on three core pillars:
- Lean Manufacturing: We optimize both quality and cost. Through technologies, processes, and culture, we strive to build a data-driven, order-driven production model that optimizes quality, efficiency, and cost.
- Digitalization: We achieve data transparency across orders, delivery, and services, enabling seamless digital collaboration. We also implement comprehensive product lifecycle traceability management to reinforce our commitment to quality control.
- Automation: Automated logistics and delivery systems ensure precision, timeliness, and reduced labor dependency. With 53% automation coverage across key processes, NEWNTIDE is combining digitalization and automation to achieve a new level of operational synergy.
Across its two manufacturing bases, five technical platforms, and six business portals, NEWNTIDE is creating an interconnected ecosystem that transforms order fulfillment, service quality, and operational efficiency—setting a new benchmark for the industry.
Learn more about how our smart factory 3.0 transform heat pump manufacturing: https://youtu.be/sr2-iY3gfQ8
Accelerating Green, Sustainable Development
In parallel, NEWNTIDE is advancing its green transformation. As a nationally certified Green Factory and Green Supply Chain Enterprise, NEWNTIDE actively supports China’s dual-carbon goals of carbon peaking and carbon neutrality by integrating sustainability into every aspect of its operations.
Later this year, NEWNTIDE’s new-generation digital smart factory at its headquarters will officially begin full operations. Designed for unmanned, automated, and intelligent operation, the facility is expected to boost production efficiency by 300% and achieve an annual output value exceeding RMB 10 billion. This digital, smart factory will redefine efficiency, intelligence, and sustainability in heat pump manufacturing— from order to delivery and from manufacturing to service.
A New Benchmark for the Industry
By uniting clean energy solutions with cutting-edge digital technologies, NEWNTIDE’s end-to-end digital transformation extends far beyond internal upgrades. It represents a strategic breakthrough for the entire air source heat pump industry, offering a proven pathway toward high-quality, sustainable development. Under the dual opportunities of the global transition to net zero and China’s dual-carbon strategy, NEWNTIDE is setting a new benchmark for high-quality, low-carbon development and helping accelerate the transition toward renewable energy system.
To learn more about our journey, products, and commitment to a sustainable future, visit our website or reach out to us ([email protected]) today!